This Privacy Policy outlines how xcents collects, uses, and protects your Personal Information when you visit or make a purchase from our website, xcents.pk. At xcents, we prioritize your privacy and are committed to ensuring that your personal data is handled securely and responsibly. By accessing or using our Site, you agree to the terms outlined in this Privacy Policy.
Information We Collect
When you visit the Site, we collect certain information to provide you with the best possible shopping experience, as well as to improve our website’s performance. This includes both personal information that you provide to us directly and data collected automatically during your visit.
a. Device Information
We automatically collect data about your device when you interact with our Site. This includes:
- Your IP address
- Browser type and version
- Device information (including operating system)
- Time zone settings
- Pages viewed on our Site
- Referring URLs (websites that referred you to us)
- Interaction data (e.g., clicks, scrolls, and mouse activity)
This data is used to enhance user experience, optimize website performance, analyze site traffic, and offer personalized services. This information helps us understand how our visitors engage with our Site, enabling us to improve content and functionality.
Technologies used:
- Cookies: Small data files placed on your device to enhance the browsing experience.
- Log Files: Data that tracks actions on our Site such as IP addresses, browser type, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: These track your interactions on our Site for purposes like marketing and user analysis.
b. Order Information
When you make a purchase or attempt to make a purchase, we collect specific details required to process your order, including:
- Full Name
- Billing Address
- Shipping Address
- Email Address
- Phone Number
- Payment Information (Credit/debit card details or other payment methods)
This information is essential for fulfilling your orders, processing payments, shipping products, sending order confirmations, and offering you customer support.
c. Customer Support Information
If you contact us for support, we may collect additional information related to your query or concern. This could include email addresses, details about your experience, and any other relevant communication for providing you with assistance.
How We Use Your Personal Information
We use your Personal Information in the following ways:
- Order Fulfillment: To process your orders, arrange shipping, and communicate order status updates.
- Customer Communications: To contact you regarding your orders, respond to your inquiries, or inform you about new products, special offers, and deals (such as exclusive discounts or coupons).
- Improvement of User Experience: To analyze how users interact with our Site, optimize performance, enhance the browsing experience, and improve website functionality.
- Marketing: We may use your data to send targeted promotions, exclusive offers, and special deals. This includes personalized coupons and discounts based on your browsing and purchase history, to ensure you receive the most relevant offers.
We do not sell your data to third parties. Your information will only be used in accordance with this policy and for business-related purposes.
Sharing Your Personal Information
We share your Personal Information with trusted third-party service providers that help us operate our business, such as payment processors and shipping companies. These service providers are obligated to keep your information confidential and use it solely for the purposes for which it was provided.
- We use WordPress to power our online store, which enables us to provide an elegant, user-friendly shopping experience.
- Google Analytics: We use Google Analytics to analyze and understand website traffic and user behavior. This helps us improve user experience and monitor the effectiveness of marketing campaigns.
In addition, we may share your data to comply with legal obligations or respond to requests by regulatory authorities.
Behavioral Advertising
We may use your Personal Information for behavioral advertising to serve you personalized ads across various platforms like Google and social media networks. You can opt-out of personalized advertising by following the instructions on these platforms:
- Google Ads Settings
- Facebook Ads Preferences
Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. This includes keeping your data for record-keeping purposes or to comply with legal obligations.
Security of Your Data
We take the security of your Personal Information seriously. We use industry-standard measures to protect your data, including encryption, secure payment processing, and restricted access to sensitive information. However, please note that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will notify you of any material changes by updating the date at the top of this page.
Your privacy is important to us, and we are dedicated to protecting your personal information with the utmost care and respect. Thank you for trusting xcents with your data.
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Cookies
We use cookies and similar tracking technologies to enhance your browsing experience and gather insights on how our Site is used. Cookies help us remember your preferences (e.g., login credentials, region settings) and analyze website traffic.
There are different types of cookies used on our Site:
- Necessary Cookies: Essential for Site functionality (e.g., shopping cart, checkout process).
- Performance and Analytics Cookies: Used to understand how visitors interact with the Site and for website performance optimization.
- Advertising and Marketing Cookies: Used to serve personalized ads based on your browsing behavior.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Visitor comments may be checked through an automated spam detection service.